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Dr. Mairead Brady

Associate Professor in Business Studies (Trinity Business School)
      
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Dr. Mairead Brady

Associate Professor in Business Studies (Trinity Business School)

 Mairead.Brady@tcd.ie

 


Prof. Brady is an Associate Professor at Trinity Business School, where she also serves as the Director for Joint Honours Degrees in Law & Business and Computer Science & Business. Additionally, she holds an Adjunct Professor position at Warwick Business School in Coventry, England. With over 30 years of experience in lecturing at both undergraduate and graduate levels and supervising Ph.D. students, she has made significant contributions to academia. She is a co-author of the 5th European edition of the renowned textbook Marketing Management (2024), collaborating with marketing experts Philip Kotler, Keller, Goodman, and Hansen. Her research and teaching focus on artificial intelligence (AI) and digital issues in two main areas: management education and marketing management. In marketing management, she delves into leadership, digital transformation, and customer-centric challenges. Her research uniquely addresses the complexities of technology integration, examining its impact on both intra-organizational dynamics (internal relationships within an organization) and extra-organizational interactions (relationships with external stakeholders). In the field of management education, Prof. Brady"s research centers on the adoption of AI by European business schools. She provides a comprehensive analysis of the current landscape of AI integration and explores future possibilities, highlighting educational challenges, opportunities, and potential issues related to AI adoption. Her previous research includes studies on simulations and online games in higher education. She co-developed an online simulation game that has been successfully adopted by over 20 universities. Prof. Brady has received university and national funding for various research projects, including initiatives on deploying comparison activities to support student learning and studies on the academic adoption of technology-enhanced assessment. Prof. Brady is the current Chair (2024) of the Management Education and Development (MED) Division of the Academy of Management (AOM), whose has over 11,000 conference attendees annually. Her leadership roles within AOM have included chair-elect in 2023, program chair in 2022, and PDW (professional development workshop) chair in 2020. She organized the award-winning MED PDW on Teaching with Technology: In the Shadow of AI, (2023) alongside Martin Fellenz. Her recent co-authored paper, Mapping the Potential Impacts of Artificial Intelligence and Machine Learning on the Business Education System, (2023) with David Lefevre (Imperial College London) and Martin Fellenz, won the best paper award at the Services Science Forum in Naples. She also co-chaired the Irish Game-Based Learning Conference in 2016 and served as chair of the Irish Academy of Management Conference in 2004. She is co-host of the MED Educational Webinar Series. Prof. Brady has published over 110 articles in prominent journals, including the Journal of Marketing Management, Psychology & Marketing, and the British Journal of Educational Technology. She has served as a guest editor for several journals and has received multiple best paper awards. Her conference presentations include major events such as the European Academy of Management (EURAM), Academy of Management (AOM), European Academy of Marketing (EMAC), and Australian and New Zealand Marketing Academy (ANZMAC). In addition to her academic career, Prof. Brady has over ten years of experience in various roles within a major multinational company based in Ireland. She also boasts over twenty years of consulting and executive education experience, working with senior management in national and multinational companies, start-ups, and government agencies.
  Data Challenges   Databases, database management, data mining   Digital Technologies   Educational Innovations at third level   Marketing   Marketing & Information& Communication Technology (ICT)   Social media and social networking   Strategic management, strategy and marketing   Technology usage in data analysis and interpretation
Project Title
 Visiting Professor - Prof Dirk Lindebaum
From
March 2024
To
March 2024
Summary
Dirk Lindebaum is a Senior Professor at Grenoble Ecole de Management and a Visiting Professor at the University of Alberta School of Business. He currently serves as the Editor in Chief for AMLE - Academy of Management Learning & Education, a four star journal. Dirk obtained his PhD from Manchester Business School and has been a member of AOM since 2010. He is currently part of the Organization and Management Theory and Critical Management Studies Divisions. He is curious about "values" as meta-theme in his research, particularly in relation to theory building, learning, technology, and emotions at work. His work regularly appears in journals of international distinction, and he is the author of the book Emancipation Through Emotion Regulation at Work. Despite his theoretical pursuits, the practical relevance of his research is regularly recognized in news outlets, such as the Financial Times, New York Times, BBC Radio 5 Live, Wirtschaftswoche, Daily Mail, Independent, and Bloomberg Businessweek. Additionally, he has published several practitioner-focused articles in MIT Sloan Management Review, one of which has been accepted into the Honor Roll of the Responsible Research in Business and Management network (RRBM), a distinction that his research serves the greater good.
Funding Agency
Trinity Business School
Programme
€1,000 Visiting Professor Fund
Project Title
 Visiting Professor - Prof Richard Blackburn
From
2023
To
2023
Summary
Prof. Blackburn recently retired from the Kenan-Flagler Business School (KFBS) at the University of North Carolina. He will examine two different issues affecting business school education. The first issue focuses on the ways in which the current model of business schools may or may not be fit for the purpose they hope to achieve. If their current model does not fit, are they prepared to change? And, if so in what way(s)? The presentation will question the underlying assumptions that business schools must conform to various external bodies and suggest changes to our current model. He will also explore various challenges to making these changes including the current ranking processes that often drive specific but limiting perspectives on school-wise changes. The second issue will expand on this through engagement with a model designed with some in their paper, 'On academic rankings, unacceptable methods and the social obligations of business schools'. This paper suggests a new model for business schools that is socially responsible, transparent, flexible and has a highly representative rating (vs. ranking) approach. This paper asks academic institutions and ranking organizations to reflect on and embrace the strategic use of multidimensional alternatives that more faithfully serve prospective students, parents, and other key stakeholders. This work is particularly timely given the recent turmoil among US law schools, some of whom have announced that they are no longer willing to participate in the US News and World Report Law School rankings. This will provide the backdrop for debate and discussion for/against business school rankings and ask who should drive the agenda at business schools - ranking agencies or business schools.
Funding Agency
Visiting Professor Fund - Faculty of Arts, Humanities and Social Sciences
Programme
€1,000 Visiting Professor Fund
Project Title
  Empowering student learning: Using comparison and feedback as drivers of self-directed learning
From
Nov 2019
To
Dec 2020
Summary
This project applies a comparison-based approach to feedback generation and use which is transformative in nature and of immense value to both student learning and to teaching practice. It recognises students role as partners in assessment practices and invites them to take more control of their own learning. The project recasts the student as central for self-regulated learning and facilitates them in generating and using feedback. This approach is based on comparison processes of students' current work products such as written drafts, presentations, or other deliverables, and that of peers and/or lecturer generated comparison products. Traditionally, input from lecturers has been privileged as the most important form of feedback for student learning. Considerable work has also investigated peer generated input as a useful addition or alternative to lecturer feedback. In contrast this project focuses on designing comparison processes that increase and enhance the generation of inner feedback, especially from sources other than the lecturer. Applying cutting edge research from world wide experts such as David Nicol the instructional design focuses on comparison processes used in a reflective manner to help students' self-generate formative feedback in a way that places students at the heart of this central learning process.
Funding Agency
National Forum for the Advancement of Teaching and Learning in Higher Education
Programme
€50,000 Strategic Alignment of Teaching and Learning Enhancement Funding in Higher Education 2019:
Project Type
Implementation and research
Person Months
6
Project Title
 National Forum Seminar Series: Students as self-regulating partners in feedback and assessment: Design, development, implementation and evaluation.
From
2019
To
2019
Summary
In this seminar, Professor David Nicol presented a new framework and toolkit for feedback and assessment in higher education (HE). His presentation centred on different ways of engaging with students and supporting the development of many of their core self-regulatory attributes. He explored the theoretical underpinnings of his framework and argues that the traditional understanding and use of feedback in academic context hinders the creation of an optimum feedback environment to enable and support student learning. Prof. Nicol explored the transformative value of integrating and empowering students in feedback and learning processes. In particular, he emphasised the role of student's self-regulatory attributes to help them develop informed judgments on their own learning and their learning needs. This workshop took a design, development, implementation and evaluation perspective to guide academic-led operationalization of this practice.
Funding Agency
National Forum for the Advancement of Teaching and Learning in Higher Education
Programme
€1,000 fund
Project Type
Research
Project Title
 Enabling Technology Enhanced Assessment of/for/as learning
From
January 2017
To
April 2018
Summary
This project assumes an academic perspective to the adoption of technology for/as/of assessment. Assessment is viewed from two perspectives - as a measurement and record of learning, ultimately for accreditation (summative) as well as assessment as a tool for both teachers and students to evaluate and progress learning (assessment for learning). A further development assessment as learning focuses on the student as an actor in the assessment process, setting success criteria, peer and self-assessing, and using these activities to progress their learning. This project will produce a systematic literature review, meta-analysis and guide to best practice on technology-enhanced assessment of/for/as learning in HE. The literature review will integrate a quantitative focus through a meta-analysis of (quasi-)experimental studies with a qualitative focus on case study, ethnographic and other research approaches to ensure a balanced and critical assessment of the measured outcomes of assessment practices but also the lived experiences of students and staff involved. The review will encompass well established and emergent technologies and focus on reliability, validity, inclusion, media modes, feedback type and timeliness, learning and motivation interactions, staff and student usability, etc. A range of technologies will be explored with an additional and unique focus on interactive multi-modal learning environments, digital game-based learning as well as interactive class technologies for formative feedback that is integrated and contemporaneous with teaching. The literature review will be used to derive best and next practice guidelines for staff that also address the sustainability of implementation and management of technologies within the higher education sector. To supplement the literature review, deriving from the review of studies in the Irish context, the study will capture experiences of good practice in Ireland through videos of practice and interviews with academics engaged in this area.
Funding Agency
Irish Research Council
Programme
€70,000
Project Type
Academic Research
Person Months
12

Page 1 of 4
Details Date
External Examiner: University of Cambridge for MPhil in Industrial Systems, Manufacture, and Management 2024
Member of the Teaching Task Force of the (AOM) Academy of Management November 2023
Chair of the Management Education and Development (MED) division of the Academy of Management (AOM). 2023 - 2024
External Examiner for PhD candidate: Hult International Business School December 2023
Chair Elect for the Management Education and Development(MED)division of the Academy of Management 2023. MED is the education theory, practice, and policy division of AOM. 2022-2023
Program Chair for the MED division of the Academy of Management 2022 2021- 2022
Professional Development Workshop (PDW) Programme Chair for the Management Education and Development (MED) division of the Academy of Management (2020/2021) 2020-2021
Junior Faculty & Doctoral Consortium Program chair for the Management Education and Development (MED) division of the Academy of Management (2020/2021) 2020/2021
Reviewer for the Journal of Research in Interactive Marketing, the Academy of Management Perspectives, Journal of Marketing Management, the Journal of Qualitative Marketing Research etc. 2022
Reviewer for the International Marketing Trends Conference 2022-2023
Chair-Elect (2020 to 2024) Management education and development division (MED) of the Academy of Management. 5-year progression role. 2020-2025
External Examiner - University of Nottingham, UK and the University of Nottingham Ningbo, China: Masters in International Management (Marketing) and Masters in International Tourism Management. 2019-2020
External examiner Masters in Marketing and Masters in Tourism Marketing at the University of Nottingham Ningbo China 2019-2020
Invited Keynote University of Padua: "Challenges from within: Evidence from academic adoption of technology within assessment for/as/or learning" November 2018
External Panel Member for the position of Assistant Lecturer in E-Business & Retail Operations (HRC/A/303d/15) at the Dublin Institute of Technology 3rd July
Invited Keynote: Failing to Win: Are digital games a win-win for higher order learning in university education? At the Learnovate Annual Conference, Croke Park, Dublin. October
Keynote at Marketing and Technology Workshop. "Engaging the student through Online Business Simulations: Challenges and Opportunities" University of Newcastle, Durham and Northumbria 27th of Feb, 2018
National Teaching and Learning Forum Workshop: Technology Enabled Assessment: Evidence-based Discussion (With Dr Ann Devitt and Dr Rachel Kiersey) Sept 2017
Trinity College Staff Workshop - Formative Feedback is not for the fainthearted: The challenge of giving and receiving feedback in the higher education situation. Trinity Innovation Academy and Capsule May 2017
Trinity Education Workshop: Diverse Forms of Assessment - Long Room Hub - Trinity College Dublin January 2017
Workshop on Engagement - University of Nottingham. Formative Feedback and Student Engagement - The challenges of giving and receiving feedback - June 2017 2017
Guest Editor for Special Issue of the Service Industries Journal - Exploring interactive Communication using social media - with Prof Mark Durkan and Dr Aodheen McCartan from the University of Ulster. 2015
Co Chair of Irish Conference on Game Based Learning 2016 - Patrick Felicia (Waterford Institute of Technology, Ann Devitt (Trinity College School of Education) and Neil Pierce (Trinity College - Learnovate) Sept 2016
External Examiner: University of Middlesex 2004-2007
European Conference on Game Based Learning (ECGBL) Committee Member 2015
Reviewer for numerous journals: Including the British Journal of Management, Journal of Psychology and Marketing . Journal Marketing Management, . California Management Review * Journal of Interactive Marketing . International Journal of Technology Marketing, . Marketing Theory . European Journal of Marketing (3 star) and Tourism Review (3 star). 2002 - current
Review for American Academy of Management, Academy of Marketing (UK and Ireland) since 2004. 2002 - 2018
Guest Editor of the Journal of Business and Industrial Marketing 2008
Journal Reviewer: The European Journal of Marketing 2009
Paper Reveiwer for the IEEE/INFORMS International Conference on Service Operations and Logistics, and Informatics (SOLI 2007). 2007
Journal Article Reveiws for the Journal of Management Research News 2008
Conference paper reviewer for the American Academy of Marketing, Academy of Marketing (UK and Ireland) and the Irish Academy of Management. 2004-2013
Session Chair at the IEEE Conference, Philadelphia USA 2007: Track Chairs at the European Group for Organisational Studies (EGOS) Bergen 2006;'The Organising Society', Track: Technology, Organisations and Society: Recursive Perspectives. With colleagues from University of Oxford, University of St Gallen, Imagination Lab Foundation and the Norwegian School of Management. Academy of Marketing Science, World Marketing Congress 2005. Track: Electronic Marketing Academy of Marketing Conference both track and Doctoral Panel: Reviewer, Presenter and Panel Member 2004 and 2006. Irish Academy of Management 2001 - 2006. Track: Marketing European Academy of Marketing Track Chair
Journal Reviewer: Qualitative Market Research: An International Journal 2009-2010
British Academy of Management Track Reviewer Marketing and Retailing 2010
Academic Induction Panel Member 2017 - Trinity College Dublin Sept 2017 - 2018
Guest Editor (With Colm Kearney) of the Irish Journal of Management. 2005
Conference Paper Review for American Academy of Management Conference and the Academy of Marketing (UK and Ireland)
Language Skill Reading Skill Writing Skill Speaking
French Medium Medium Medium
Details Date From Date To
Chair of the Management Education and Development Devision of the AOM which is the largest Management conference in the World. 2023 2024
Member of the Center for Digital Business and Analytics at the Trinity Business School 2018 2024
Program Chair for MED division of the Academy of Management Conference- 2022 2021 2022
Program Chair-Elect, Management Education Development Division of the Academy of Management (America). 2023 2024
Member of the Expert Group on Teaching and Education, Friends of the Teaching Committee. This supports the AOM Management Organization of 11,000 academic members in their teaching and education remit to members. Nov 2023 Nov 2024
Chair of the Professional Development Workshops (PDW) at the Management Education and Development Division of the Academy of Management (America) 2020 2021
Member of the British Academy of Management 2023 2024
Member of the European Academy of Management (EURAM) 2020 2024
Division Secretary of the Management Education Division of the Academy of Management (American) 2018 2020
Expert Group Member - Principles underpinning Assessment for learning: National Forum for the Advancement of Teaching and Learning. 2017 2018
Member of the Academy of Management (American) 2014 ongoing
Member of the Management and Organisational Behaviour Teaching Society (MOBTS) 2018 Ongoing
Member of Hamburg Aviation Conference Advisory Board 2013 2017
Member of the Academy of Marketing (UK and Ireland) 1997 Ongoing
Member of the British Academy of Management 2002 2008
Member of the European Marketing Academy 1999 2017
Member of the American Marketing Association 2000 2008
Member of the European Group of Organisational Studies (EGOS) - Sub Theme Convenor: Technology, Organisations and Society - Annual Conference 2006. 2004 2008
Member of the Chartered Institute of Marketing (UK) 2003 2004
Council Member of the Irish Academy of Management 2001 2006
Member of the International Competition Award Panel. "The Sheth Foundation Doctoral Thesis Award Competition." 2006 2009
Member of IEEE 2007 2009
Graduate Member of the Marketing Institute of Ireland 1989 2002
Executive Member of the MED Junior Faculty & Doctoral Students Consortium - welcome and closing events at the Academy of Management Conference 2022 2022
Fellinz, M., & Brady, M., Beyond Magical Thinking: From promise to pragmatism in integrating AI in management education, Academy of Management Conference, Copenhagen Business School, July 2025, 2025, Conference Paper, ACCEPTED
Brady M., & Fellenz, M,, AI as a Disruptor in Management Education: Are Business Schools Ready for the Future?, July, 2025, Copenhagen Business School, Showcase Symposium presenters Martin Fellenz, Mairead Brady, Peter Bryant : Ulrich Hommel, Koen Vandenbempt : David Lefevre, Rosie Loyd : Dirk Lindebaum, Eimear Nolan, Stratos Ramoglou, Meetings /Conferences Organised, ACCEPTED
Brady M., & Felling, M.,, Teaching with Technology: Experimenting and Innovating with AI in the Classroom, July 2025, 2025, Copenhagen Business School, Working with Renee Rottner,University of California, & Virginia Stewart, University College Dublin: David Lefevre, Imperial College Business School, & Rosie Loyd, Tutello, London: Jan Ketil Arnulf, Ørjan F. Landfald & Elisabeth Holien, Norwegian Business School: Katharina Lange, & José Parra-Moyano, IMD Business School Lenardo Caporarello, SDA Bocconi School of Mgmt, Bocconi University: Sarah Toms, IMD: Meridith Storey, PRME, United Nations Global Compact, New York., Meetings /Conferences Organised, ACCEPTED
Comber D & Leigh J., Brady M. et al.,, PDW: The Write Stuff: How to Contribute to the Scholarship of Teaching & Learning (MED Writers Workshop), Academy of Management Conference, Copenhagen Business School, July 2025, 2025, Meeting Abstract, ACCEPTED
Cawley, C., & Brady M., The Criticality of Organisational Readiness of Business Schools for AI: The Time is Now, 84th Annual Meeting of the Academy of Management, Chicago, Illinois., 2024, pp1 - 22, Conference Paper, PUBLISHED
Buddhima Sandamalie Hettiarachchy and Mairead Brady, Embracing the AI Revolution: Are marketers adopting AI within their Marketing Management Practices?, Irish Academy of Management, Munster Technological University | Bishopstown Campus, September, 2024, pp1 - 8, Conference Paper, PRESENTED
Cawley, C., & Brady M., Towards a Research Design for Organisational Readiness of Business Schools for Artificial Intelligence, EURAM European Academy of Management, Bath University, 2024, Conference Paper, PUBLISHED
Caporarello, Leonardo, Cawley, C., & Brady M.,, Amplifying the Practitioner Voice in Management Education, August, 9-12, 2024, Chicago, Illinois., 1-6, Meetings /Conferences Organised, PRESENTED
Hartley, B., & Brady M.,, PDW co-hosted with MED and Journal AMLE on Reviewing as Craft in and for AMLE (co-hosted with AMLE), August, 2024, Chicago, Illinois., Meetings /Conferences Organised, PRESENTED
Mairead Brady and Martin Fellenz (Organisers), Teaching with Technology: Unraveling Emerging AI Practices in the Classroom. Shortlisted for BEST PDW 2024 for MED at the Academy of Management, American., August, 9-12, 2024, Chicago, Illinois., 1-6, Meetings /Conferences Organised, PRESENTED  TARA - Full Text
  

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Brady Mairead, Educator, Researcher, Collaborator: Reimagining Our Roles in a Connected, AI-Enabled World, UN Prme Global Forum - Community and Commitment to Advance Global Responsibility, Cornell University, New York, June, 2025, Invited Talk, ACCEPTED
Brady, M., Fellennz, M., & Lefevre, D., Digital transformation in business schools: How to keep pace with technological innovation?, EFMDMBA Global Conferece, Fordham University - London, March 2025, 2025, EFMD, Invited Talk, PUBLISHED
Mairead Brady, Navigating Marketers Future Challenges: AI, Emerging Trends and Marketing Management Insights, Pearson Educational Webinar, Online, 18/11/2024, 2024, Pearson Education, Invited Talk, PRESENTED
Brady, M., iPreeti Wadhwa , MED Junior Faculty and Doctoral Students Consortium, 2023 August, In:Academy of Management Conference, 2023, Boston, 1-6, Meetings /Conferences Organised, PUBLISHED
Waldiwa, P., Bonner, R., & Brady M, Junior Faculty and Doctoral Students Colloquim, 2023, Boston, Meetings /Conferences Organised, PRESENTED
Martin Fellenz, Mairead Brady, Michelle Macmahon, 'Deploying comparison based activities to support student self directed learning', https://compare-trinity.weebly.com/, 2021, 1 - 20, Digital research resource production, PUBLISHED
Fellenz, Martin, Brady, Mairead and MacMahon, Michelle, 'A Guide to Deploying Comparison Activities to Support Student Learning', National Forum for the Advancement of Teaching and Learning in Education, Trinity College Dublin, 2021, 1 - 20, Protocol or guideline, PUBLISHED
Brady Mairead, 'How Can We Get the Most out of Game Based Learning? ', Learnovate Conference, Dublin, Ireland, 2018, -, Broadcast, PUBLISHED
Brady Mairead, Challenges from within: Evidence from academic adoption of technology within assessment for/as/or learning. Feedback and Technology-Enhanced Assessment in University., Fostering student learning through assessment: feedback and technology enhanced assessment in higher education -, University of Padua, November, 2018, University of Padua, Invited Talk, PUBLISHED
Devitt, Ann and Brady Mairead, Review of Immersive Learning Environments in Higher Education, Pearson Education, Pearson, July, 2015, p1 - 13, Report, PUBLISHED

  


Page 1 of 3
Award Date
Teaching Excellence Certificate Awarded for UG Teaching on BU3700 - Trinity Business School June 2024
Teaching Excellence Certificate Awarded for Post Graduate Teaching for BU7210 at Trinity Business School June 2024
Teaching Excellence Certificate Awarded at the Warwick Business School, Warwick University, England 2024 Jan 2024
Outstanding Service Contribution Award as Chair of the MED division of the Academy of Management (USA) Aug 2023 - Aug 2024
Finalist for the Best PDW at the Management Education and Development (MED) at the (American) Academy of Management conference, Chicago April 2024
Nominated for Award for Excellence in Research Student Supervision - Trinity College Dublin April 2024
Winner: MED Best Junior Faculty & Doctoral Student Consortium-Related Professional Development Workshop Award - AOM Conference, August 2023
Finalist: Best PDW at the Management Education and Development (MED) at the AOM conference, Boston August 2023
Winner of the Best Paper Award at the Naples Forum for Services Science, Ravello, Italy June 2023
Outstanding Service Contribution Award as Chair Elect for the MED division of the Academy of Management (USA) Aug 2022 - Aug, 2023
Nominated for Award for Excellence in Research Student Supervision - Trinity Business School, Trinity College Dublin March 2021 - March 2022
Teaching Excellence Certificate Award for Post Graduate Teaching at the Warwick Business School, Warwick University, England 2021- 2022
Outstanding Service Contribution Award as Program Chair for the MED division of the AOM Aug 2021 to Aug 2022
Winner of the Global Forum Best Symposium Award for the symposium which creates the opportunity to address global issues of significance, to management education and/or development. Award sponsored by Conservatoire National des Arts et Meteries. Symposium Organisers: Brady, M., Fellenz, M., and Hoidn, S., (2021) "The Future of Management Education: Changes, Challenges and Opportunities". August 2021
Nomiated and selected by a vote of members to become the Chair Elect on a 5 year track to become the Chair of Mangement Education and Development Division of the Academy of Mangement - largest Management Education conference in the world. June 2020 to August 2025
Awarded the Outstanding service contribution award as Chair -Elect (5 year programme) for the MED division 2017- 2018
Outstanding contribution as PDW chair for the MED division of the AOM 2020
Outstanding Division Reviewer Award 2021 at (MED - AOM )Management Education and Development Division of the Academy of Management Conference August 2021
Silver Award Winners in the 'Best innovation in the Science of Learning' at the QS Reimagine Education Awards 2020. A team of Trinity researchers - Brady, Fellenz & MacMahon & a team from the Uni of Glasgow - Nicol (Application lead), McCallum & Selvaretnam were delighted to achieve this for their applications titled : The Power of Internal Feedback: Comparison changes everything. December 2020
Shortlisted for the 'Best Innovation in the Science of Learning' category of the QS Reimagine Education Awards. This project was submitted by a consortium of University of Glasgow and Trinity College Dublin researchers. The submission draws on the ground-breaking research on feedback and comparison published by David Nicol (2020) and applied under his leadership at the Adam Smith Business School at the University of Glasgow through its Teaching Excellence Initiative. The project submission also draws on the application and development of these ideas across a range of disciplines by our team here at Trinity, of which the SATLE funded COMPARE project is a central part. The team members are Mairead Brady and Martin Fellenz as Co-PIs for this project which funds Michelle MacMahon as a PT PostDoc. December 2020
Outstanding Reviewer Award 2020 at Management Education and Development Division of the Academy of Management (American) 2020
Outstanding Service as Division Secretary Award 2019-2020 MED Management education and Development at the AOM 2019-2020
Award for: Outstanding Service as Division Secretary, 2018-2019, Management Education and Development (MED) Division, Academy of Management (AOM), USA August, 2019
Winner of the (Provost Award) TRINITY EXCELLENCE IN TEACHING AWARD from Trinity College Dublin 2016-2017 2017
Winner of Best Paper Prize in the Marketing Track, Irish Academy of Management Conference, NUI Galway, 2015
Winner of Best Paper at the Academy of Marketing conference (UK and Ireland). Track: Marketing and Ecommerce 2012
Winner of Best Paper in Marketing Track - Irish Academy of Management Conference 2013
Winner of Best Paper Academy of Marketing Conference (UK and Ire): Track: Marketing 2002
Winner of the Best Postgraduate Paper Award at the Irish Academy of Management Conference 1998
Strategic Marketing Student of the Year Award 1989
SSRN Top Ten Paper Downloads: Marketing 2007,- 2018
Winner of the Best Post Graduate Research Paper. Dublin Institute of Technology: First Post Graduate Research for Industry Conference 1999
Winner of the Q Award for Outstanding Contribution to the ITT Quality Programme 1995
Prof. Brady's research spans two primary domains: marketing management practices and the future of management education. A central theme in her work is digitalization, particularly artificial intelligence (AI) and machine learning. Her focus is on the practical assimilation of AI into both business education and marketing management practices. She also addresses AI introduced inter-functional marketing challenges and explores extra- organizational and leadership issues. She is particularly interested in customer centricity and its influence on management practices. In the realm of management education, Prof. Brady investigates the impact of AI adoption on academics, students, and business models within higher education. Her work is concerned with the challenges of integrating technology into our traditional educational frameworks and how to innovate and experiment with AI. Her previous research includes studies on business models and AI adoption, financial and marketing data analysis, social networking and customer interactions, and managerial challenges related to IT and data-driven decision-making. Her current research interests are: The Challenges of Implementing AI in Management Education: Analyzing Institutional, Pedagogical, and Technological Barriers The Current and Future Role of AI in Marketing: Strategic Implications and Evolution of Marketing Management Practices Research which seeks to identify best practices for successful integration of digitalization on marketing effectiveness and organizational agility. She has received funding for several research projects, including studies on AI and marketing management, the adoption of IT within higher education assessments, technology and game-based learning in management education, and technological innovations in higher education, particularly concerning assessment methods.