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Ms. Sarah Browne

Assistant Professor (Trinity Business School)
BIOMEDICAL SCIENCES INSTITUTE

 sarah.browne@tcd.ie

 3531896 1040


Biography

Sarah Browne is an Assistant Professor of Marketing at Trinity Business School. Sarah completed her Ph.D. at the Dublin Institute of Technology, College of Business. Her current research interests center on critical perspectives in marketing (with a specific focus on food marketing and the commercial determinants of public health), and social marketing. Other current research projects include consumption practices in extreme/risk contexts and digital marketing ethics & data privacy. Sarah's ongoing research projects explore the commercial determinants of public health, specifically food marketing and lobbying by the food industry and its impact on public health and policy. Other research and teaching interests are in the area of social marketing; how the principles of commercial marketing can be applied in both downstream (individual behavior) and upstream (environment/structural) interventions for societal good. Her work has been published in Social Science and Medicine, Journal of Public Policy and Marketing, Journal of Marketing Management, Ethics, Medicine and Public Health, Journal of Business Strategy, and Irish Marketing Review. Her co-authored conference papers have been awarded Best in Track and Most Innovative paper, at Academy of Marketing conferences.

Representations

Details Date
Reviewer for European Journal of Marketing
External Examiner for Level 9 Postgraduate Taught Programme, Technological University Dublin 2017-present

Memberships

Membership of Professional Institutions, Associations, Societies

Details Date From Date To
Member of International Social Marketing Association (ISMA) 2018 present
Norah CampbelNorah Campbell, Sarah Browne, Marius Claudy, Kathryn Reilly, Francis M. Finucane, Ultra-Processed Food: The Tragedy of the Biological Commons, International Journal of Health Policy and Management, 2023, Journal Article, PUBLISHED  TARA - Full Text  URL
Campbell N., Browne S., Claudy M., Mialon M., Hercberg S., Silva F. & Finucane F., The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe, Journal of Public Policy & Marketing, 2021, Journal Article, PUBLISHED  DOI
Caulfield, B., Browne, S., Mullin, M., Bowman, S., & Kelly, C., Re-open our city and campus post-Covid: A case study of Trinity college Dublin, the University of Dublin, Case Studies on Transport Policy, 9, (2), 2021, p616 - 625, Journal Article, PUBLISHED
M. Steele, M. Mialon, S. Browne, N. Campbell, F. Finucane, Obesity, public health ethics and the nanny state, Ethics, Medicine and Public Health, 19, 2021, phttps://doi.org/10.1016/j.jeme , Journal Article, PUBLISHED  URL
Campbell N., Mialon M., Reilly K., Browne S. & Finucane F., How are frames generated? Insights from the industry lobby against the sugar tax in Ireland, Social Science and Medicine, 264, 2020, p113215-, Journal Article, PUBLISHED  DOI
Fiona Grouse, Sarah Browne, Norah Campbell, The efficacy of voluntary codes of practice in relation to the advertising and marketing high fat, salt and sugar foods to children, World Social Marketing Conference, Edinburgh, Scotland, 4 June 2019, 2019, Conference Paper, ACCEPTED
Norah Campbell, Gary Sinclair and Sarah Browne, Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 2019, Journal Article, PUBLISHED  URL
Sinclair, G., Campbell, N. and Browne, S., "Bunker Down: Using game-based simulations to investigate consumer-object attachment in catastrophic risk settings", Consumer Culture Theory Conference 2018, University of Southern Denmark, Odense, Denmark, 28th June 2018, 2018, Conference Paper, PRESENTED  URL
Campbell, N. Sinclair, G., and Browne, S., "Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation" , Academy of Marketing Conference 2018, University of Stirling, Scotland, July 2018, 2018, Conference Paper, PRESENTED  URL
Sarah Browne, Pamela Sharkey Scott, Vincent Mangematin, Patrick Gibbons, Shaking up business models with creative strategies: when tried and true stops working, Journal of Business Strategy, 2018, Journal Article, PUBLISHED  URL
  

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Sarah Browne , Social marketing workshop, HSE Tobacco Free Ireland 2020, HSE, Dublin, January, 2019, HSE, Invited Talk, PRESENTED

  

Awards and Honours

Award Date
Academy of Marketing Conference Award- Most Innovative Paper 2018

Research Interests

Description Of Research Interests

My areas of research interest seek to broadly explore the role and influence of marketing beyond commercial contexts, focusing on the interrelationship between marketing and society (for example, I am currently engaged in several research studies on public policy and marketing; food marketing and the obesogenic environment, data monetisation and privacy concerns; marketing and consumption- risk and escaping the marketing, "dark" side of marketing- dark tourism marketing; and social marketing.